Hot on the heels of the hugely successful Squinkies launch, comes our new line of Squinkies for boys!
Squinkies for Boys is one of the first product lines to make the jump from a successful girls toy onto the shelves of the boys action aisles in its purest form as a collectible item and under the same brand name.
Squinkies have firmly established a unique category of their own in the toy aisles, and there has been strong sales in the UK of the girls range. Squinkies Boys have already launched in the USA and are a big hit!
Themed just for boys these Squinkies include: monsters, aliens, military, extreme sports, ninjas, robots and more!
Capturing the top boys licenses in the marketplace - Character will launch an exciting range of Squinkies Cars products alongside the generic version.
The range will include: dispensers, themed mini-vehicle sets, eventually storage pieces and the addition of movement
The Squinkies boys range will be supported by a targeted marketing campaign, to include: Major TV launch campaign, sampling campaign, boys magazine covermounts, national newspaper sampling campaigns, press advertising, massive online social media campaign inc dedicated facebook and twitter sites, collector leaflers and Squinkies.com
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